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Sunday 3 February 2013

Simple SEO techniques

                             Simple SEO techniques:

If you don’t know some simple SEO techniques, trying to attract customers is a useless initiative. Sure, your products are great and also cheap. The design is absolutely perfect, as you spent some thousands of dollars for web developing. Without SEO, nobody would be able to find your perfect webpage. Here are the main techniques used by SEO specialists to increase the visibility of their webpages:

  1. Choose a smart title
You must choose a smart title that is relevant for the search engines, and it also tells the potential viewers what to expect. Don’t choose “weight loss products” in the title if you are selling baby products just because the weight loss niche is more popular. Even if the viewer would click the webpage, he will be disappointed about you cheating him, so he would leave the webpage instantly.

  1. the Meta tags 
The meta tags are important, as Google can use them as descriptive fragments for your webpage. I said “can use” as it is not a warranty that Google would do so. Google could choose the meta tag, but the spider could also be attracted about a section of your main page that is relevant for the current search. The descriptive fragments and the meta tags appear as a small description after the name on the blue front bar of your browser.

  1. Link structure
If you create categories and names of descriptive files, you will have an organized website that will lead to better Google indexing. Moreover, people that would like to place links to your website will have friendly URL’s at their disposal. Unfriendly links might create confusions, the users would not be able to remember them, and some people might also ignore the link because of its bad appearance.

  1. the aspect of the site
The navigation is one of the most important aspects of a website. Even if the viewer finds the content of the first page relevant, he will surely renounce if he can’t find the drop-down menu instantly. The main page is the most visited webpage on the site, so it is better to create menus and subcategories, so the visitor could easily go from one page to another.

  1. offer quality and original content
Don’t start copying content from other webpages. Especially for a new page, Google would never consider it relevant as long as the content is already present on other internet site. Write original articles or ask a freelancer to write them for you if you want quality.

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